25 June 2020

COVID 19 Signage Provides Opportunities for Print Service Providers

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BIRMINGHAM, United Kingdom On Day 88 of Lockdown CMYUK delivered 18 pallets of floor graphics to Birmingham–based Hollywood Monster. Pre COVID-19, this scenario would have been unthinkable for both companies, but in this new world of social distancing, everyone has needed to adapt.

Traditionally, Hollywood Monster has a two divisional business focus. On one side it services construction, house building, and property, while on the other, it focuses on retail, events, and exhibitions. 
Like everyone else, Hollywood Monster’s order book went through a landslide in the second half of March.  Hollywood Monster had no choice but to react quickly. It turned its attention to the Health and Safety sector. Its floor graphics and supermarket sneeze screens fabricated from PETG have been in huge demand. 
“Utilising the investment in the latest technology that we made through CMYUK, we looked to see how we could use our plant list to diversify into markets that were still operational,” says Simon. In the very early days of Lockdown, CMYUK worked with Hollywood Monster to advise on suitable floor graphics materials for both interior and exterior applications. 
Throughout Lockdown CMYUK has consistently met Hollywood Monster’s on-going demand for floor graphics materials due to plentiful stocks in the UK, its ability to meet stringent deadlines all underpinned by reliable supply chains in Europe and the US that prioritize the company. In its continuing drive to service the new market demands, Hollywood Monster has also launched www.getsocialdistancing.co.uk that provides safeguarding products to the general public and small businesses. 
“The world is changing and you need to be at the forefront of technology to diversify into new markets to protect the future of your company and the well-being of your staff,” says Simon. “The partnerships you have with your key suppliers are an extremely important part of the mix to help you achieve this.”

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