Packaging: The secret weapon in omnichannel marketing
Click on image to download high resolution version
Any brand worth its PMS colors knows that it takes multiple touchpoints to engage consumers and create a loyal following. And you may be thinking that most of those touchpoints today are e-driven, because we certainly live in a digital world. Many industry experts believe that the rise in e-commerce and online omnipotence has caused everything from the demise of retail giants such as Sears and ToysRUs to the rise of a new breed of retailers without walls, such as Dollar Shave Club and ThirdLove.