06 December 2019

Point of purchase drives Primefire installation

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Japanese printer Kabushiki Kaisha Kyoshin Paper & Package (K.K.Kyoshin Paper & Package) has installed a Primefire 106 B1 digital press from Heidelberg.

K.K.Kyoshin Paper & Package launched a web-to-pack business in Japan in 2013 under the name Hacoplay www.hacoplay.jp (Japanese language only), in which the company offers original packaging with extremely short delivery times online.
Kazuhiro Kajikawa, managing director of the Hacoplay Division, explains the company's business strategy for digital printing. 'There are three business areas that we want to expand with the Primefire 106. First, our existing Hacoplay business, where we can now print all Hacoplay jobs on a digital press. Then with Primefire we want to enter the promising business with paper bags printed in small series. In addition we want to further expand our B2B business with Point of Purchase Advertising (POP) applications.'

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