Xeikon and Flint Group Bring Digital Print to the Corrugated Industry
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Lier, Belgium, 18 June 2020 – Xeikon and Flint group today announced the launch of IDERA, a brand-new digital solutions platform for corrugated packaging converters. One of the cornerstones of this platform is a post-print, single-pass printing press.
This press uses certified food-safe water-based inks on coated and uncoated corrugated sheets up to 1.6 m wide x 2.8 m long (5’ 3” wide x 9’2” long) at up to 150 linear m/min (492 ft/min). It is an ideal solution for a corrugated box market with decreasing lot sizes, shorter lead times, and ever-increasing demand for high quality packaging. IDERA will deliver higher print quality than flexography and enable printing of both short and long runs with all the benefits of a digital print-on-demand solution, including reduced waste, Xeikon states. With a much smaller and more environment-friendly footprint, IDERA also has the ability to customize and version. From September onwards, the IDERA solution will be available at the Global Innovation Center in Lier, Belgium for customer evaluation and testing.
“It is no secret that we are seeing rapid changes in the behavioural patterns of consumers, brands and retailers,” explains Sebastien Stabel, Market Segment Manager Carton Packaging. The exponential growth of e-commerce and the increasing pressure on sustainability are underlying forces that drive creative innovation in the digitization of packaging to higher levels of productivity. Ever rising consumer expectations for instant, unique and entertaining products continue to set the bar higher within the supply chain for decreased lead times and even faster delivery.
Stabel believes there is more change yet to come. In its May 2019 study ‘No ordinary disruption – winning with new models in packaging 2030’, the consulting firm McKinsey warns, “This is the time for companies in the packaging industry to buckle up and get ready. They have less than 2 years to prepare”. With that in mind, companies need to change their focus with an ‘intuition reset’ and review their business models and markets. Migrating from corrugated post-print to digital corrugated printing is the optimal way for forward-thinking businesses to set themselves up for future success. Xeikon’s IDERA solution provides the winning combination of a best-in-class, single-pass digital press for the corrugated sector, food-safety patented ink technology, and an open architecture system for third-party integration.”